Black Friday this, Black Friday that…. the discounted shopping day has become the discounted shopping week, and quite frankly it’s a bit of a minefield. In the last few hours alone I have received hundreds of emails promoting another sale, another slash in prices and yet another bargain. But how do you tell the real deals from the superficial ones? We’ve scoured through the deals to pick out some of our favourites for families. Here’s the low down!

All the tweens love Claire’s – and they have 40% off ALMOST EVERYTHING for their Black Friday deals – they have some amazing stationery and accessories that make PERFECT stocking fillers. Claires also sell the infamous Jo Jo Bows and have an exclusive Jo Jo Bows Blind Bag Bow Collection arriving on Black Friday – will you get the Golden Bow?

I absolutely LOVE personalised clothing and gifts, and the range at My1stYears is fantastic. Their Black Friday deals including 50% off these personalised bath robes and booty slippers which make the perfect Christmas eve attire! If their dressing gowns are good enough for Prince George, they are certainly good enough for us!

There is up to 40% off selected shoes and boots in the Startrite Shoes Black Friday sale – perfect for stocking up in larger sizes for next years or a new pair for under the tree!

Frugi have some truly AMAZING organic clothing in their Autumn/Winter collection – with a HUGE warehouse clearance with up to 70% off selected lines, and 25% off selected Autumn Winter Clothing. Definitely worth a rummage through the virtual shelves on this one. I’ve fallen in love with this Erin doggy tee – and as it shares the same name as my daughter, it really would be rude not to!!!

I have always been a massive fan of Joules children’s clothing – but lets be honest it’s not budget prices – however, this black Friday there is up to 50% off making it much more affordable for the average family like mine! I have totally fell in love with this Justine Blazer-  I love seeing Erin in smart but super cute clothing, and this one is just the ticket! 🙂

For those big ticket purchases, Kiddicare is definitely worth a look in, with up to 40% off selected lines including pushchairs, car seats and nursery furniture.

Mamas and Papas have up to 50% off across the store, including cot mattresses for HALF PRICE and up to 60% off selected moses baskets – a great option for anyone who is expecting a new arrival this season!

High street favourite Mothercare have discounts across their range including 25% off all full price clothing, footwear and accessories!

There are some truly fantastic bargains at the ELC – with up to 60% off selected items online only. We love Happyland, so its always great to see them on offer – this Happyland Country Train Set is 60% off at just £20. There is also £5 off their Happyland Advent calendar which Erin had last year and loved. We first bought Erin happyland when she was around 14 months old, and she still plays with it now aged 4! A great investment!

Our London favourite Hamleys have a HUGE Black Friday deals selection – including 20% off selected lego products, 20% of playmobil, 20% off Barbie AND a selection of half price toys!

The Entertainer have a massive up to 70% off selected toys in their range, including some best selling ranges such as Lego, Paw Patrol and Disney. For Paw Patrol fans – this Roll Patrol track set is HALF PRICE and certain to be a hit!

For the crafty, my favourite shop in the world, Hobbycraft have some awesome Black Friday deals across the store including Christmas Crafts (perfect for Christmas Eve boxes or stocking fillers). We absolutely LOVE these Colour your own Cardboard playhouses – HALF price at just £7.50 each!!! Such a fun activity to keep the little ones entertained whilst waiting for their Christmas Dinner!! With a choice of a rocket, fairy playhouse, castle, shop and stage there really is something for everyone!

For the perfect stocking filler, Wonderbly (home of Lost My Name) have 15% off across the store this Black Friday – we have fallen in love with their new addition My Golden Ticket, all about that infamous chocolate factory and featuring your childs name inside!

Finally, it’s not just about the kids!

Up to 50% off both Men and Women’s ranges at French Connection UK – which finally makes it just about affordable for that new dress or new cardigan I have been lusting over!!!

Treats for Mum & Dad at Boots.com including 40% off selected fragrances, and even some better than half price deals including electric toothbrushes and make up sets!

I hope you find this selection helpful! Happy Shopping!

Lucy x

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