3 Ways To Incentivize Clients Onboarding With Your Brand

This is a collaborative post

As more and more information is available through the internet and clients have the chance to rate, review and compare services, the need to be competitive via transparency is stronger than ever.

For this reason, more and more companies are starting to curate the onboarding process more reliably, incentivizing clients to continue with this process while feeling more informed than ever. This way, a potential client never has to feel as though they have to dig deep online to find out what your actual service provides and what it can offer, because you’ll be providing that information clearly and honestly yourself.

But how can brands achieve this, especially in the digital age? In this post, we hope to express a few techniques you can use in order to achieve this, while also encouraging you to adopt new norms that work out more beneficially for your clients and staff alike.

This might just seem like a good way to chase up on leads, but actually, this kind of transparency can also be defined as a brand new and thoroughly adopted marketing method, too. Let’s see how that might be the case using a few examples:

Demonstrative Software

Demonstrative software that can clearly showcase designs, concepts, or potential service options will help clients more readily see your vision for the work they may have you commit to. For instance, a great kitchen design tool can help home renovation teams more readily showcase the plans that they may have for a certain space, impressing the client before work even begins. Additionally, just showcasing your access to this kind of tool will allow a client to readily see you are capable of thinking through every step of the onboarding process.

Clearly Described Service Tiers

You may have noticed some websites adequately list out all of their serviced package options, from minimal all the way to a gold-star premium service. When it’s tiered and showcases exactly what you can expect from booking within a certain package, clients don’t have to ask endlessly about what provisions will be made for them, or what they can expect to form your brand. This might sound like an obvious necessity, but not enough firms are adopting this method in line with their serviced offerings. It’s not hard to see how a measure like this can cultivate a more confident client going forward.

Limit Immediate Long-Term Commitments

The last thing you do when reeling in a fish is to pull it out of the water violently at the last second. Clients shouldn’t be compared to fish, of course, but the process is similar. Gently easing a client into using your service again, not striking them into a full year-long contract as standard, or asking them to make a large bulk purchase, or even assuming they wish for a certain service without triple-checking and making sure they’re comfortable will ultimately turn them off the process. Be careful, ingratiate and reward them for giving you the time of day. Then you’re much more likely to give them that great onboarding experience they’re looking for.

With this advice, we hope you can introduce worthwhile clients to your firm more reliably.