Businesses – This is What Your Average Customer is Looking For

*This is a collaborative post

In all industries, it is very easy for businesses large and small to overthink their practice. This is because many positions within the firm are stocked by people who are paid to overthink. In this way, they may scratch together further value, reduce overheads, or design the next big marketing trend. Of course, we’re not about to tell a business how to curate its attitude or how to utilize the staff regarded as its best assets.

What we can tell you is how the end consumer – the customer, feels about many of the decisions businesses make. For instance, a firm may adopt more than one points-building loyalty program in order to incentivize further business, but if this is overly complicated and hard to understand, you can be sure that consumers will look elsewhere to avoid that hassle when searching for the best options.

We can also tell you the expectations that working Mums and those who make the purchases for a family unit can tell you. These categories are, for many firms, the bread and butter of the audience they’re reaching for. Sometimes, listening to us directly can bring you the best and most direct feedback, because it’s from the heart and honest. Let’s see what this may look like, through the lens of the expectations the modern, average home consumer has:

Easy Interaction

Don’t make it hard too interact with your services. In fact, do all you can to make this process as seamless as possible. Take the meteoric rise of Uber, for instance. No longer did customers have to call a taxi company and arrange a time to meet said cab at the front of their home. They could see, through a mobile app, where their car was after booking. They didn’t have to deal with paying in cash, they could just apply their payment information to be charged the exact fair upon arrival. Not only this, but they could easily rate and review their driver, allowing good service to be rewarded and bad service to be noticed. Easy interaction is the name of the game here.

This is why so many companies are using essential mobile app development services to fit neatly in the pockets of their current and potential clients. If you’re able to deliver your platform to your audience as easily as possible, you can be sure they’ll take notice in more ways than one. This, in itself, can be a vital new direction for any company to take. Even chain restaurants are allowing customers to order via their phone. Be sure you’re not late to the party.

Promotion That Aids, Not Distracts

It’s very easy for a company to promote, promote, promote themselves to their existing clients, but that can often feel irritating. Curate promotional worth, not intense frequency at all costs. If you can do that, then you have something to work with. For instance, you might wish to offer an introductory discount to those purchasing items from another company as part of a synchronized promotional deal, especially if those two products work together. For existing users, giving them immediate flash deals over the weekend or per-product promotional discounts can help them consider their weekly shopping habits in line with your company, depending on your product offering. Don’t distract, aid. This is how many will routinely pay attention to your marketing material.

Rewards For Loyalty

Of course, rewarding customers for every small exchange they have with you can be tiring for them, and costly for your business. But that doesn’t mean rewards for loyalty, tastefully applied, are a waste of time for any business to curate. In fact, it might be that through loyalty discounts given at opportune moments, or perhaps free delivery on items over a certain value, or a tenth purchase with a deep discount, you can influence your customers to come back to your products or services with care.

Many companies also find utility in a points system, adding with each purchase, that may be redeemed at a later point for a range of prizes. The more prominently you enact solutions like this, the better things can be.

Hidden Extras

Hidden extras can also positively surprise many. For instance, a small bag of sweets coupled with a large tech order as a very humble and simple ‘thank you’ for the purchase they have made can give them an added boost of positivity, even if they’re never eaten. It shows you’re willing to think of the small things, even when securing a large sale.

With this advice, we hope you can understand just what an average consumer appreciates, no matter the field you are part of.