Top Tips for Increasing Your Blog’s DA

This is a collaborative post

If you’re looking to improve your blog’s domain authority, a term coined to determine how trustworthy your website is, then there are a few ways to improve your blog’s performance.

These tips and tricks from this website design company in Hertfordshire will give you the best chances to improve your blog’s DA.

Include relevant keywords in your content

It’s good practice to do keyword research before you write blog posts. Keywords are how people find your content when performing a search in Google or another search engine; if your keywords are relevant to what a user is searching for then they’re more likely to find your content.

Aim to include a handful of your most relevant keywords into your content 3 – 5 times in a natural way that doesn’t look forced into your sentences.

Make sure your blog is mobile friendly

More people than ever will be accessing your website or blog from their smartphones, so your website should be optimised for as many people to use it as you can. Information should be easy for people to find, menus should be easy to access and the text should be easy for people to read across their phone.

Avoid website layouts that rely on a lot of CSS and JavaScript as they can slow the website down, making people less likely to stay on your website.

On-page optimisation

Make sure you cover off all the bases of SEO when you’re optimising your website. Keywords are of course paramount in improving your blog, as is looking at your meta descriptions, title tags and how images are served on your blog posts.

These are the first features users will see as they’re looking for helpful information, so make sure your descriptions and titles are enticing for users so that they land on your content instead of your competitors.

Be patient

A site’s DA doesn’t improve overnight. It can often take several months to see improvements to your blog, but that doesn’t mean it’s performing terribly. Learning how SEO works will give you the best chances to optimise your blog as your following increases.

There are other quick wins you can use to improve your website’s performance such as guest blogs, backlink opportunities and other digital PR methods. There’s also a whole heap of experts that can break down how to improve your blogs without it costing too much to your bottom line and still receiving good gains to your website.