First landing on the scene in 2017, Squishmallows have become one of the UK’s best selling toys, and with good reason. Here’s everything you need to know about Squishmallows and the Real Mum Review’s round up of the Best Squishmallows 2024Â
What are Squishmallows?
Squishmallows are supersoft pillow like characters. They make comfortable companions, bedtime buddies and cute travel cushions. In Squishmallows own words, hugging a Squishmallow is like hugging a cloud, with a soft, lightweight, marshmallow-like texture. There are over 1,000 Squishmallows characters to collect, with new Squishmallows being released all the time. Each Squishmallow has their own unique name and a back story about their personality on the tag.
If you’re already a Squishmallows fan and have landed here simply to find the best Squishmallows 2024, you can skip straight to that section of the blog below. Otherwise read on to learn more about the Squishmallows craze
Can you trust us?
We’ve been sharing our honest reviews of products and services at Real Mum Reviews since 2013. We pride ourselves on providing detailed, thorough and impartial reviews and aim to answer the questions that parents really want to know when making those all-important purchase decisions. Whether the item has been gifted to us or paid for directly by ourselves, we promise to provide honest, impartial and genuine verdicts of our experience including our views on the pros and cons of each product we test.
How many Squishmallows are there?
At the time of writing, there are over 1000 Squishmallow characters to collect, so whilst these collectible toys aren’t one where you can aim to collect them all, you can certainly expect to amass quite the collection. Some Squishmallows are also now retired or discontinued, meaning they have a good resale value on sites like eBay and vinted.
What Squishmallow themes are there?
Squishmallows are available in a wide range of themes including seasonal styles, limited edition Squishmallows and Exclusive Squishmallows that you can only get your hands on at specific retailers. If you’re new to the Squishmallows world, you can pick up anything from animal Squishmallows to Fruit Squishmallows, Disney Squishmallows and much much more. The most popular Squishmallows tend to be the limited edition brands, Disney / Marvel characters or specific animals including the Axolotl and Turtle squishmallows.
What Squishmallow sizes are there?
Squishmallows come in a range of sizes including small, medium and large sizes. The most common Squishmallow sizes are 7.5 inches / 18cm, 12 inches / 30cm, 16 inches / 40cm and 20 inches / 50cm, with the smaller sizes starting at around £9.
Aren’t Squishmallows just a toy?
You’d be forgiven for wondering why you’re paying so much for what on the surface looks just like a regular soft toy or plush. However, Squishmallow isnt just a toy. Squishmallows are incredibly squishy (clue’s in the name). The most popular Squishmallows are not only are they super comfortable to lie on and cuddle, but they are great for lounging around with when gaming, reading or chilling at the end of the day. They come in a range of sizes, from small 8 inch Squishmallows through to jumbo Squishmallows which measure 20 inches or even more!
Where can I buy Squishmallows?
Squishmallows are available at a number of retailers in the UK including Amazon, The Entertainer, Claires Argos and Smyths Toys. Some of the best Squishmallows are exclusive to Smyths and Claires so you won’t find them anywhere else. You can also buy popular Squishmallows at Costco if you are a member (unfortunately Costco Squishmallows aren’t available to buy online).
Are there any cheaper alternatives to Squishmallows?
Yes, there are a few alternatives to Squishmallows, specifically the Ty Squish-a-Boos and DreamBeams, both of which make a cheaper alternative to Squishmallows. Ty Squish-a-Boos in particular are particularly affordable in comparison. That said, Squishmallows have developed quite an iconic reputation in the soft collectable plushes space and chances are, your children will not want the Squishmallow alternatives or Squishmallow dupes quite so much. DreamBeams are probably the closest softness to the Squishmallow and the image below is a good example of how cosy they are to cuddle.
Are Squishmallows worth it?
Here at realmumreview.com, my girls have road tested them all – Squishmallows, DreamBeamz and Ty Squish-a-Boos. Whilst they genuinely do love all of them (you can see our review of DreamBeams here) – they have a marked preference for Squishmallows. With really unique designs and a level of softness that is just a bit more squishy and cosy than the rest, they have become somewhat obsessed in recent months, so much so that we have amased quite a Squishmallow collection!
Reasons to buy Squishmallows
If you still need convincing – here are some reasons to buy Squishmallows:
- Popular and on-trend loved by kids of all ages
- Soft, cosy and comfortable
- Makes a great plush companion for bedtime, travel, gaming, reading and more
- Range of sizes form small Squishmallows through to Jumbo Squishmallows
- Squishmallows are available in a wide range of themes including iconic Disney Squishmallows and seasonal characters.
Reasons to avoid Squishmallows
- There’s no escaping the fact that Squishmallows aren’t cheap, and so you may find yourself wondering whether they’re really worth the money. As with many children’s popular toys however, what is popular with them isn’t always obvious to us grown ups! That said, I’ve been known to cuddle or lie on my daughter’s Stitch Squishmallow on many occasion, so it’s fair to say I’m a convert!
The Best Squishmallows 2023
With the above in mind, here’s our round up of the best and most popular Squishmallows you can get your hands on in 2023. Bear in mind Squishmallows are incredibly in demand at the moment and so at the time of writing stock levels may vary. The retailers are however restocking regularly, so if they are sold out, you may want to keep checking incase they come back in stock. You may also need to consider the click and collect options which tend to have more availability in store.
Best 12 inch Squishmallows
A great medium sized Squishmallows, the 12 inch options are probably the best value for money, not so small that they’ll get lost or discarded, but not so giant they take up your child’s entire bedroom! Here are some of the most popular Squishmallows in the 12 inch variety.
Cole the Turtle Squishmallow
The super squeezy and super cute Cole the Turtle Squishmallow is a 12 inch character kids would love to add to their collection. With a cute smiley face to the front and a large turtle shell to the back, this cute green companion is perfectly sized for cuddles.
RRP – £18
Chasman the Axolotl Squishmallow
A fairly recent addition to the Squishmallow collection, Squishmallow axolotls are becoming as popular as the pets in real life too. With a super smily cute face and adorable fins, they’re part of the Salamander family!
We love the fluffy white tummy on the Axolotl Squishmallow and the ombre shades on the fins, along with the subtle eyelash effect to the eyes!
RRP – £18
The Most Popular / Best 16 inch Squishmallows
If your child’s after a slightly larger Squishmallow to cuddle, the 16 inch Squishmallows are a great option for a pillow, cushion or snuggly friend before bed. Here are our favourite 16″ Squishmallows
Chienda Woolly Mammoth Squishmallow
Another fairly recent addition to the Squishmallows collection, Chienda the Woolly Mammoth Squishmallow is 16 inches of adorable cuteness. With a fluffy tuft of hair, large ears and even a small tail to the rear, we love his ‘moustache’ like face and trunk!
RRP – £25
Fuzz-A-Mallows Dave the Shark Squishmallow
Exclusive to Smyths Toys, Dave the Shark Squishmallow is one of the Fuzz-A-Mallows varieties – with an even softer ‘fuzzy coating’. This shark certainly isn’t of the killer variety, with a friendly smile and cute fins.
RRP – £24.99
Jerome the Tie Dye Triceratops Squishmallow
RRP – £24.99
With a really unique Tie Dye design, we love the cute little grin and the beautiful blue marble effect on this 16″ Triceratops Squishmallow. It makes a great accompaniment to any Jurassic World toys you’re planning on gifting too.
RRP £25
Avery the Mallard Squishmallow
Exclusive to Smyths Toys, Avery the Mallard Duck Squishmallow is another of the Squishnallow Fuzz-a-Mellow (FAM) collection. He may look very innocent and shy, but according to his tag , Avery is a skilled left wingman for the ‘Mallows rugby team, and one day, he wants to be a coach!
My daughter has this one and absolutely adores him – but be warned, his pretty massive!
RRP £24.99
Most Popular 20 inch Squishmallows or above / Large Squishmallows
Sometimes only a giant Squishmallow will do. If you’re after a Squishmallow to make the perfect pillow or statement in a child’s bedroom, these Jumbo Squishmallows are just the ticket.
Bridgeta the Cheetah Squishmallow
Bridgeta the Cheetah Squishmallow measures a substantial 20 inches so is perfect for even the most prolonged of cuddles. According to her tag, she loves bagels and ladybugs as well as dancing around in her bathrobe – don’t we all?
With beautifully soft grey and brown fur, she’s super soft and due to her colourings, she’s a great Squishmallow for Christmas too.
RRP – £44.99
Fasiah the Pegasus Squishmallow
A fairly recent addition to the range and with stunning magical colouring, children will go wild for this 20 inch Pegasus Squishmallow. With an adorable pink tuft mane, closed eyes and cute little wings, this larger sized squishmallow makes the perfect bedtime companion or cushion fo travel.
RRP – £49.99
Best Disney Squishmallows / Character Squishmallows 2023
Squishmallow have a huge range of character Squishmallows, with more and more being released by the day. Some of the Disney Squishmallows or Star Wars ranges are limited edition and as you might expect, they can sell out pretty quickly if they’re related to an upcoming film or a popular release. Here are some of the most popular Squishmallows with a disney theme that you can still buy today.
Hello Kitty Squishmallow
Pusheen and Hello Kitty Squishmallows are also growing in popularity in recent months. This ice cream Hello Kitty Squishmallow is a great accompaniment for a sleep over – 12 inches of sprinkled ice cream with a strawberry bow to the top.
RRP – £30
Minnie Mouse Squishmallow
A character that needs absolutely no introduction, this Disney Squishmallow features one of Disney’s best loved creations – Minnie Mouse. With a pink spotty theme and a giant bow by her ears, your child may end up wanting Mickey to double up with two.
RRP £29.99
Best Easter Squishmallows
If you’re after an alternative to chocolate this easter or simply looking for an easter gift for kids, there are a great range of Easter Squishmallows to choose from, many of which are limited edition! Here are two of our favourite Easter Squishmallows. Alternatively. clicl here to check out the best Easter soft toys.
Squishmallows™ 8″ Claire’s Exclusive Chicken Costume Soft Toy
This adorable chick squishmallow is exclusive to Claire’s. Not only is he soft and squish and cute to cuddle, but he has a transforming costume. Pull down his hood to reveal his cute little tuft of hair! Adorable!
RRP £16
Another Easter Squishmallow exclusive to Claire’s is the adorable Ombre Bunny. A cute Easter bunny style soft toy, the ombre bunny has large floppy ombre ears and a cute bob tail to the rear. At just 5″ he’s also the perfect size for travel during the Easter holidays.
RRP £8
Star Wars Squishmallows
Star Wars Squishmallows are a fairly recent selection, but as many of the Squishmallows toys are a bit more pink and cutesy, we love that these are a great unisex Squishmallow that boys will love just as much as girls!
Chewbacca Squishmallow
Probably Star Wars most recognisable character (apart from Darth Vader that is!) this Chewbacca Squishmallow may not make the famliar sounds that we know and love, but just LOOK at it. Too cute. With other characters such as R2D2 and BB8 to collect, this one is a must have for fans of the force!
RRP £19
Star Wars Grogu Squishmallow
Not to be confused with Yoda, Grogu is a character from Star Wars’s ‘The Mandalorian’ with bucket loads of personality.
This 10 inch Squishmallow is perfect for bedtime – we love his deep black eyes and large ears!
RRP £19
Best Christmas Squishmallows 2023
If you’re looking to buy Christmas Squishmallows, fear not, Squishmallows always have the holiday seasons covered, with some cute, festive designs. Here are our favourite Christmas Squishmallows 2022.
NIck Squishmallow
No Christmas Squishmallow range would be complete without Nick – the big guy. Whether you call him Santa, Father Christmas or St Nick, this is the pinnacle of Christmas Squishmallows. At around 8 inches, he’s just about small enough to be a stocking stuffer too.
RRP £18.99
Uri the Teal Penguin Squishmallow
This cute little penguin Squishmallow is totally dressed up and ready for the cold chill with his stripy red and white scarf. Uri loves peppermint mocha drinks and cinnamon sugar cookies (Again don’t we all Uri!). He sits at an impressive 16 inches tall, so a great accompaniment to the festive bedding.
RRP £25
Heidi the Husky Squishmallow
A festive deisgn that is exclusive to The Entertainer, this winking Husky Squishmallow has a cute neck scarf and marbled grey fur.
Measuring 12 inches high, she makes a fun festive friend and Christmas Squishmallow to pop under the tree,
RRP £18
Best Popular Squishmallows in Animal theme 2023
Last but not least are the Animal Squishmallows and they’re not just cows, sheep and cats. You can find animal squishmallows including a bat squishmallow and a unicorn squishmallow, but these are our two favourites.
Crab Squishmallow
How blimmin’ amazing is the Crab Squishmallow has mini pincers and rainbow claws and the whole design comes with a stunning pastel swirl effect.
At 16 inches, he’s one of the medium sized plushes for cozy cuddles.
RRP – £25
Gordon the Shark Squishmallow
Of all the must have squishmallows 2022 on our list, I think this is the name we love the most, because of COURSE a shark would be called Gordon. He looks like he’s laughing at his name almost as much as we are!
You can pick up this cute little fella at Smyths Toys for £16.99
RRP £16.99
Nasim the Cow Squsihmallow
The original Cow squishmallow is pretty much sold out everywhere, so unless you’re willing to pay an absolute fortune, you’ll be lucky to get your hands on one. That said, Nasim the Cow is also pretty adorable.
A smaller 7.5 inch squishmallow with horns, fluffy hair and soft spotty tummy, he’s a great bedtime companion,
RRP £9.
Best Valentine’s Squishmallows
Laura Strawberry Costume Squishmallow (exclusive to Claire’s)
Whilst there isn’t an official Valentines Squishmallow range as of yet in 2023, Pink squishmallows are certainly the way to go if you want to gift a squishmallow for Valentine’s Day.
The super cute costume Squishmallow comes with a cute pink cat called Laura housed in her very own hooded outfit which can be removed to reveal her cute ears hiding inside. Shes only available at Claire’s Accessories and measures 8″
Marley Rainbow Bear Heart Squishmallow (Exclusive to Claire’s)
The Rainbow Bear Squishmallow is a great choice for Valentine’s Day thanks to the super cute ombre heart design. Measuring 12″, Marlow features every colour of the rainbow with large white hearts and a playful little smirk! We LOVE him!
We hope you enjoyed this round up of the Best and most popular Squishmallows 2023. Which one would you child love to unwrap for their birthday or Christmas?
